- The Golden Rule: “You must treat others in the same way you would want to be treated in the same situation”.
- Undeniable results: There must be clinically-proven data available, published in peer-reviewed high impact skin science/dermatological journals. Result is the most important condition for skincare success and for satisfying clients’ skincare needs.
- Attractive price: The price must be attractive for the consumer. The majority of people with skincare problems and needs should afford our products. The price should reflect the value and quality of the products.
- Profit: As the owner or manager of a beauty salon or spa, you must earn a good and attractive profit. Yes, your work should be fun, fulfilling and enjoyable, but your business and the bottom line must be robust. Your business must grow. With our products, you will earn the highest % of profit in the market.
- Exclusivity: The products should not be sold in department stores or such outlets. As long as it is you who introduces our products to individuals with skincare needs, it is you who should earn divideds—not owners of department stores or such outlets.
- Safety: Skincare products must be developed by dermatologists driven by a vision and a passionate desire to solve skin problems—not to create skin problems. Products must be developed and regulated by Good Laboratory Practices (GLP) and Good Manufacturing Practices (GMP), backed by FDA studies, approved by FDA and EU safety regulations, as well as KEBS safety regulations. It must be tried and true, medically speaking.
- Unique formulations: Products must be based on patented discoveries, patented multiple active ingredients, which work synergetically to produce unique formulations. It is all about the art and craftsmanship of skincare formulation. Think of skincare the way you would think of a diamond. The make and quality of a diamond depends on the cut and the polishing of the stone, which is dependent on exception rare craftsmanship. If you want a unique, perfect and precious skincare item, go for the inimitable, most effective and advanced skincare formulation that epitomises its value and authenticity.
- Science based: Skin care must be guided, driven and proven by science—latest cutting-edge science.
- Help with marketing: Our marketing experts offer in-salon support, business building and marketing tools.
- Education and training: We will help you grow, expand your skincare expertise and keep you updated with advances in skincare science. We offer on-going personalized professional education and training to aestheticians or beauty therapists—free of charge.
